Prices in the App Store in the UK will increase by 25 percent as the pound lost value after Brexit. According to a letter sent to developers Apple reported by 9to5Mac , the cost of the cheapest apps will increase from 0.79 pounds to 0, 99 pounds, while the next price level will change from 1.49 to 1.99 pounds. In this regard games like Super Mario Run that previously cost £ 7.99 will now reach UK customers by £ 9.99.
This latest round of price changes not only affect the UK, but also customers in India and Turkey. But the extra cost is definitely a side effect of currency fluctuations after Brexit.
Price increase in the App Store
The accounting for these changes means that sterling prices in the App Store have now reached parity with the dollar. While critics might note that Apple's price increase is greater than the loss in value of the pound. Financial analysts predict that the market has not yet fully felt in the cost of Brexit - that is, the pound still has to fall. The new prices will be extended in the App Store over the next seven days.
Given the changes in the British currency, Apple is not the only technology giant in the United States that will be affected by these foreign exchange, but will happen with companies such as Tesla and HTC, who will be forced to introduce similar increases.
This variation in prices Apple told The vergue price changes:
The price levels in the App Store are set internationally based on several factors, including exchange rates, business practices, taxes and the cost of doing business. These factors vary from region to region and over time.
After this remarkable increase ... Will they follow Apple fans so loyal to the brand?
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