Why Apple has not yet released its own tv

The reason why Apple has not yet released its own TV with the support of the Video service brand is the arrogance of the management company and the best way to negotiate with representatives of the television industry. About this writes The Wall Street Journal citing sources close to California corporation.

According to information of the newspaper, eddy cue late for a meeting with the head of Time Warner Jeff Byuks, and when at last, wine, wine in jeans, no socks and Hawaiian shirt. senior vice president of Apple software strongly demanded медиагиганта establish a fixed fee for each of the spectators in the coming years, which goes against the plans of the companies of media, which regularly raise rates, increasing their profits.

Similarly, Apple has acted in negotiations with CBS, Disney and 21st Century Fox. The Cupertino company also tried to go directly to studies, bypassing cable channels. However, these negotiations were unsuccessful because they were many disputes about which channels to include in the lists and what services they provide to users.

Apple wanted to receive a cable network for $ 10 a month with a subscriber, and expressed his desire to process data connections via Apple ID. Important media company did not like the idea of ​​watching popular TV shows and TV series through a cloud service without advertising.

Apple has used to dominate virtually every market where it comes from, writes the publication. But if this approach is applicable in the music industry or multiple small suppliers of digital content, the head of the largest медиакорпораций are not willing to tolerate such conditions. Media Bosses indicate a strong way to interact eddy cue, the main arguments that were peremptory "Well, as Apple" and "time is on our side."

Currently, Apple is funding some of their own television projects: the reality show "the planet of applications", with the participation of Dr. Dre Beats founder and musical transmission of "Carpool Karaoke" CBS . Apple invests in the application to the British car, the show "Top Gear".