IOS device owners have spent 2.5 times more than Android users

It is no secret that mobile application developers gain on the iOS platform rather than Android. Annual report of the research company AppsFlyer confirmed this fact.

Analysts have collected data on the income of purchases in two of the popular operating systems. It has been clarified that the iPhone and iPad have spent 2.5 times the number of Android users. It is noteworthy that iOS device owners not only spend more money on games and applications, but users of those more than 50%.

According to the study, the average purchase amount is $ 12.77 iOS, while Android only $ 6.19 this indicator. It is also interesting that 7.1% of the holders of gadgets with iOS make at least one purchase every month, and separated from their кровными Android in the same period, willing to only 4.6%.

Android users that spend the most money of utility лончеры purifiers memory, multitasking program. Many analogues in iOS do not exist due to the characteristics of the operating system of Apple. More interesting than the developers of this category of applications on the iPhone and iPad earn more than Android devices - $ 7.99 versus $ 3.82.

As for the preparation of users to pay for the purchase of regional principle, larger than the average spending were in asia - 70 cents, in the second of North America with the results of 61 cents. In North America, users and all other spend on app stores, exceeding this indicator, the Europeans by 2.5 times, and Asians, 3 times. The smallest of all in the world in purchasing spend the inhabitants of Latin America.

Many can be assured that most users spend on games, but the actual values ​​of some others. Average monthly purchases in games on different platforms is only $ 0.32, and applications - $ 2.68. In addition, the average price of virtual product in applications is $ 7, and physical objects in applications integer $ 36.54. In this case, only 3.5% of all mobile gamers spend money on buying the game, but they do it in 30 times more likely than occasional players - $ 9.39 in the month, compared to $ 0, 32.

AppsFlyer data have been obtained based on information about more than 100 million users around 1 000 mobile applications. In the total respondents spent on the purchase of $ 300 million