Fluent: users no longer expect significant improvements in new Apple products

A key factor in the success of the next generation iPhone will be updated Siri voice assistant. About this informs the Tom's Hardware with reference to an analytical report of the company Fluent.

On the eve of WWDC 2016 developer conference analysts conducted a survey among users of iPhone. It revealed that 42% of smartphone owners Apple said "most likely" to buy the iPhone in case of serious improve the wizard Siri voice. And Siri is updated with the SDK for developers and should be one of the main innovations of the 2016 WWDC.

Analysts say, however, that the Siri itself will hardly become a sufficient factor of strong growth in sales of iPhone in the background of reduced demand for smart phones. And research found that only 19% of iPhone users "is likely" to buy a new generation of smart phones from the company.

"Apple is necessary to recover the wow factor, and this is possible when more aggressive steps in the car and TV markets," the results of the marketing chapter jordan cohen Fluent research.

And even in that case, if the excitement around Siri SDK will not reach the level of Echo Amazon and Alexa, Apple can still count on the conservation of brand loyalty, 87% of iPhone users. This is what the owners of smartphones Apple has chosen the iPhone as their next smartphone. As for Android, there the loyalty of this operating system is only 74% of users.

At the same time, they pointed out that the FLUENT users expect nothing of innovation of the new iPhone: "Many users are accustomed to not expect significant improvements in new releases of Apple. And our research shows that low expectations of the new iPhone, iPad and Mac. Nearly half of the users hardly any changes expected in the next generation of products. "