Apple Launches First New iPhone Ad 6s

Over recent weeks the US company has focused its advertising campaign Apple Music, the last ad they have launched on the music service which premiered at the Emmys . Now they have released an announcement about the new iPhone 6s in the main character is 3D Touch.

It's been over a month since Apple introduced the iPhone 6s, but has not until now that the company has launched its first television commercial. Curiously, instead of displaying all the benefits of the new iPhone 6s and 6s Plus generally they have focused on 3D Touch , a feature that is included for the first time on the smartphone.

To make this announcement have followed the same line of other spots of the company in recent months in which several people seen in their day to day use in this case, the new iPhone 6s. More specifically, the company is showing new features as 3D Touch can serve users in everyday life .

IPhone 6s and 3D Touch, protagonists of the new Apple ad

The announcement lasts half a minute and it quick shots in different situations and times when you can use the 3D Touch is interspersed new iPhone 6s and 6s Plus.How could it be otherwise, Apple boasts in this announcement of his new function able to differentiate a simple touch of pressure on the screen.

Today the 3D Touch can be used in applications like Safari, Messages, Instagram or Maps.In addition, the Apple announcement explains very dynamically and with a touch of humor through a voice- off which is the difference between Peek and Pop, the two new gestures introduced with the 3D Touch on iPhone 6s.

The slogan chosen for this occasion is "The only thing that's changed is everything" in Spanish would be something like "The only thing that has changed is everything" . In this way, the company wants to show that the iPhone 6s device is a completely renovated, with new functions and features that make it unique.

The announcement is a small nod to Apple Music

Taking this opportunity, Apple has killed two birds with one stone, and although the protagonist is the iPhone 6s and 3D Touch has also been a small nod to its streaming music service . The actor and singer Jamie Foxx in the ad using 3D Touch to enter their new album which is available in Apple Music.

How about the first announcement of the iPhone 6s? Did you expect it to be focused on 3D Touch?